The network of verified leaders
Discover the people behind the business.
Get known. Get introduced. Do business.
Meet the Bosses
Nicolas Micaud
✓ Verified
CTO & co-fondateur
View Boss Profile →
Nakisa Abeditameh
✓ Verified
CEO & fondatrice
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Jérôme Isard
✓ Verified
CEO
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Gaël Rossell
✓ Verified
SOC / Information Security Manager
View Boss Profile →
Mahdieh Bakhshandeh
✓ Verified
Responsable de l'institut Lys by RoyalBeauty Geneve
View Boss Profile →
Jamshid Baiki
✓ Verified
Spécialiste des tapis persans
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BOSS OF THE WEEK
Nicolas Micaud ★ Featured
CTO & co-fondateur · Ninabot Sàrl
« L'IA ne remplace pas les patrons — elle leur rend leur temps. »
How it works
Your AI business agent never stops networking
🕶 Nina goes for you
Skip every meeting. Nina, your agent:
- analyses members' needs and offers;
- identifies the opportunities relevant to your business;
- suggests the right introductions;
- waits for your approval — nothing goes out without you;
- then makes the connection happen.
This is the network's competitive edge: your networking runs even while you work.
Membership plans
✓ Verified Boss
Founding price: keep this rate as long as your membership remains active.
- Your leader profile in the directory
- Optional public profile (indexed by Google)
- Verified Boss badge + directory priority
- Nina in real time — intros reach you first
- Reserved seat in your industry (limited founding seats)
- Referrals tracked to the deal + group purchasing
- STARRED option — CHF 50 excl. VAT excl. VAT: 4 weeks at the top of the directory
Secure online payment (Stripe) upon admission.
Apply★ Featured Boss — Club Membership
A premium membership designed to increase visibility, strengthen professional positioning, and create meaningful business connections.
- Full Verified Boss Profile
- Dedicated Editorial Article
- LinkedIn Feature on WHO IS THE BOSS
- Exclusive Featured Boss Badge
- 12-month profile updates
- Editorial Interview
- Company Spotlight
- Homepage visibility
- Newsletter inclusion
- Priority placement in search results
- Video interview
- Executive portrait
- Business matching & targeted introductions
- Priority access to WHO IS THE BOSS events
- Extended promotion campaign across WHO IS THE BOSS channels
- Access to the WHO IS THE BOSS Club and its professional network
- ⭐ STARRED included for the first 4 weeks.
Secure online payment (Stripe) upon admission.
ApplyIntroductions, not business cards
Every “I'm looking for” and every “I recommend” is tracked to its conclusion: you know who introduced whom, what it became, and what it brought in. Know exactly what your network brings you.
They run things, and they're here
Founders and leaders of Geneva businesses, verified in the commercial register.
And on top: group purchasing
Insurance, payment terminals, telecom: 100 SMEs negotiating together get what none can get alone. Activates at 50+ members.
FAQ
What is WHO IS THE BOSS?
The directory of the people who run Swiss businesses: a network of verified leaders, tracked introductions, and a media that puts bosses in the spotlight.
Who can join?
Any leader, founder or decision-maker of a registered company, anywhere. Every application is personally reviewed — and we're not afraid to say no.
How much does it cost?
Verified Boss is CHF 100/year excl. VAT and Featured Boss — Club Membership is CHF 700/year excl. VAT (founding offers: keep your rate as long as your membership remains active), payable online upon admission.
How are members verified?
Company verification in the commercial register of its country, LinkedIn cross-check, and mutual member ratings after every introduction.
Do you take a commission on deals?
Never. What members close stays between members — the network lives on memberships, not on your business.
Do I have to attend meetings?
No. Everything happens online, at your pace — an optional monthly video coffee, never mandatory. Nina networks for you.
Find the person behind any Swiss business.
Discover them. Meet them. Do business with them.