Who we are
Not companies. The people behind them.
Our mission
Make the people who run Swiss businesses visible — and turn that visibility into trust, meetings and business. The directory of the people who run Switzerland: discover them, meet them, do business with them.
Why we built WHO IS THE BOSS
B2B networking works, but it costs too much — in money and above all in time. We keep what works (exclusivity per trade, peer referrals, trust) and replace the ritual with a product: commercial register verification, introductions tracked to the deal, and a CHF figure at the end of the year instead of an impression.
The founder
Nakisa Abeditameh
CEO of NINABOT Sàrl (Geneva), Nakisa was featured by The Iconic Leaders for her entrepreneurial journey. She embodies WHO IS THE BOSS: she is the one you'll read, the one announcing every admission, the one hosting the portraits and video coffees. A network of leaders follows a person with a story — not a logo.
Our vision
Behind every company, every brand, every decision, there is a person — and that's who matters. When someone wonders “who runs this company? who should I know in this industry?”, they should think of WHO IS THE BOSS. Geneva first, then Switzerland.
Operated by NINABOT Sàrl
whoistheboss.ch is built and operated by NINABOT Sàrl (CHE-287.575.522, Geneva). Nobody will sell you anything you didn't ask for — it's written, it's public, and it's the condition of trust.